Sunway City Kuala Lumpur,13 November 2019
Sunway Pals today, announced the first strategic partnership with Malaysia Airlinesâ frequent flyer programme, Enrich, to benefit avid travellers through a points exchange collaboration.
Starting today, the conversion initiative will allow members of both programmes to put their Miles or Sunway Pals points for an expanding array of rewards, and hence getting more value from their programme. With the collaboration, Enrich members will be able to exchange their miles at Sunwayâs establishments and Sunway Pals members will be able to use their points to redeem for travel and lifestyle rewards.
Sunway Group Executive Vice President of Presidentâs Office Evan Cheah said,
âWith the Visit Malaysia Year 2020 around the corner, inbound and domestic travellers will be able optimise their reward options exponentially.â
âSunway Pals members can now redeem their miles for flights across 13 global airlines on the Oneworld alliance, and Enrich members can now utilise their miles to shop in Sunwayâs malls and redeem their points with over 1,000 merchants, play in Sunwayâs theme parks, stay in Sunwayâs hotels, and seek health screening in Sunwayâs medical centres. The partnership will strengthen loyalty for both Sunway Pals and Enrich members whilst enhancing the overall customer experience,â he added.
According to Malaysia Airlines Group Chief Marketing and Customer Experience Officer Lau Yin May, âThis partnership with Sunway Pals loyalty programme provides our Enrich members more choices in how to spend their accumulated miles beyond travel-based redemptions with the option of shopping at the partner merchants under the Sunway bannerâ.
She added, âThis partnership also further cements Malaysia Airlinesâ larger goal of Fly Malaysia, the campaign where we aim to share the beauty of Malaysia in the aspects of its culture, nature and people. Fly Malaysia also aims to promote travel by leveraging on creating a uniquely Malaysian travel experience for the travellers.â
The launch event of the Enrich & Sunway Pals Partnership was held at Sunway Pyramid today, which saw special rewards for new members who signed up for either of the loyalty programmes. Enrich and Sunway will embark on more joint promotions in the future aimed at strengthening customer loyalty whilst enhancing the overall member experience.